Vision, PURPOSE, bhag, brand promise &  Core Values

At YYC, everything we do is inspired by our vision, purpose and core values.

Our Vision

To be the No.1 world-class accounting and advisory firm in Asia.

Our PURPOSE

To inspire everyone to overcome their odds, unleash their potential and find fulfillment in life.

BHAG

Positively impacting 100 million lives.

Brand promise

Empowering Entrepreneurial Success 成功企业家的左右手

delivered through XPX

Xpertise

Proactive Care

Positive Xperience


Our Core Values

YYC iCore Core Values



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